Creating a Focal Point
Each card needs a focal point—it’s the part of the card that catches the recipient’s eye first.
The focal point is often an image or an embellishment, like a stamped sentiment, a silk flower, a Dazzles™ sticker or a greeting. It’s sometimes (but not always) the largest or brightest element on the card. The focal point can be placed in the center of the card, or off-set to one side.
And while many focal points consist of one image or embellishment, you can also group an uneven number of smaller accents together to create a single focal. Choose 3, 5 or (if the items are small or you have a large card) 7—the uneven number is a graphic design element that works beautifully in card making. Group the items close together or even overlapping so they easily create a single unit. The items don’t have to be the same…you could combine a small tag with a silk flower and a brad.
A focal point can also be a technique, like a unique flap or closure, or a window cut in the card front. And sometimes a focal point isn’t even an element of the card, it’s the shape of the card itself!