It’s our birthday! To celebrate 10 amazing years of Paper Wishes Webisodes, we’ve created an extra special webisode this week, giving you a snapshot of all the wonderful ideas, techniques and laughs to come out of an incredible 710 webisodes (that’s over 500 hours!) Over the years, Paulette Jarvey has had several co-hosts, including Sara Naumann, Ann Barba, and current co-host Gail Booth. But Paulette has been there throughout, and last week I sat down with her to ask some of the questions I’ve had about our webisodes, and I thought I would share!
MG: How did the idea come up to create your webisodes? What was your initial goal for webisodes?
PJ: Webisodes came out of all the classes I’ve taught in the US, Canada, England and Australia. Hot Off The Press began as a craft book publisher, so teaching and showing how to make things is in our DNA. With the possibility of the growth via the internet (remember, this was 10 years ago), we thought that doing webisodes would be a natural extension of the teaching. We’re also great believers in sharing how to use products.
MG: On average, how many people currently view your webisodes?
PJ: 7,000-11,000 watch each show—multiply that number by 5 during a Week of Webisodes! What’s amazing is how many people watch previous webisodes—even those beginning ones!
MG: What is the funniest thing that has ever happened to you on camera?
PJ: Probably the time Ann nearly sprayed me with Glimmer Mist sprays.
MG: Do you have a favorite webisode?
PJ: Not a specific webisode, but I am so very proud of Gail. She was happy to do the webisodes when she was hired. She had performed in some local plays, but she has grown and become so wonderful on the shows. Not only is she creative, but she enjoys sharing her creativity and she’s a delight to work with. She makes my job easier. I’m a fortunate woman!
MG: Has anything mildly disastrous ever occurred on a webisode? How did you deal with it?
PJ: The most disastrous thing was the coughing fit that happened to me when we were shooting Paper Wishes Live! I had to quickly exit the studio and wonderful Gail stepped in—flawlessly, I might add. At the time, it seemed not mildly disastrous, but really disastrous!
MG: If you could host a webisode with anyone famous, fictitious or real, who would it be and why?
PJ: I grew up reading Nancy Drew and she was an influence on me. She always knew what to do and most of the time it was a creative solution. So that’s it, Nancy and me!
MG: You’re stranded on an island with Gail, Ann and Sara… who is building the hut, who is decorating the hut, and who is making dinner? Assuming, of course, that you’ll be busy planning future webisodes…
PJ: Gail would engineer a way out off the island, Ann would clean and decorate the hut. Sara would find something creative to do with the items on the island. Yes, I’d be dreaming up new shows and coming up with new product ideas. Time on an island might also be the perfect chance to devote time toward new product development—that’s my full-time job.
MG: What is your webisode “dream location” if you could film anywhere?
PJ: On this rainy day, the tropics sound lovely.
MG: Does Mike (Jarvey) ever watch your webisodes? Does he offer “advice?”
PJ: Now that he is retired I wonder if he will watch. He offers advice on some things, but not the webisodes. Currently, we’re working on his suggestions to better show the holographic papers and our new Foiled Fancies™ (oops, I just gave away a new product line for 2016)!
MG: Are you planning to do anything different for future webisodes?
PJ: I personally read all the comments, so I’m always looking at what people want, and what they like or don’t like. My goal is to show new products and to creatively “marry” them with other things. Like Color Burst. It’s a great, fun product and we’ll be putting it with stamps, paper tole, flowers, templates and more in an upcoming webisode. We’re always on the look out for what’s new, and we’ll bring them to the shows!
MG: What’s the most important thing you have learned after filming over 700 webisodes?
PJ: Planning has become even more important. Sometimes we have filmed a webisode only to learn the manufacturer’s product won’t be here on time, and that’s frustrating for us and the viewers. If we plan far enough in advance, we can more easily make substitutions!
I just want to say congratulations to Paulette and her team on 10 years of webisode success! It entails a lot of work, not just from Paulette and her co-hosts, but also from our cameraman John (who has absorbed an amazing amount of crafting knowledge), and our web team, who edit and maintain all the webisodes! It’s a big job, but underlying it all is a whole lot of continuing passion and creativity! Keep it up guys!
Paper Wishes Blog
PS—Don’t miss the extra special webisode here! Notice anything different…? 😉