Susan Cobb, HOTP Featured Designer

Recently spent some time with Susan and getting to know her a little better. She’s one of the designers that brings us so many of the little treasures that are featured in many of our segments here at HOTP.


Susan’s History with HOTP:

It seems like only yesterday, but I have been working at HOTP since 1998. My job as a designer has changed a bit since then—we do more cardmaking projects now rather than just scrapbooking. HOTP designs and styles have changed somewhat over the years, but we still produce amazing product for our customers and I love working here!!!


Tell us about your job and all the fun stuff about what you do: 

My title is page designer, but it includes much more than that. I create projects that show how to use HOTP product (and Paper Wishes product) which are then used for product headers, the Paper Wishes catalog, Personal Shoppers kits, magazines, webisodes, or online. I also write instructions to go with each project so our customers can recreate them. I coordinate product for catalog projects, which our design team creates. What I love most about my job is getting to try new products, experiment with them, and create something new and wonderful. I just love creating with paper—especially mini books and cards with windows or unique folds.


What inspires your creativity? I’m so inspired by new product such as a new assortment of papers, clear stamps, flower embellishments or new colors and consistencies of inks (such as Smooch, Tattered Angels Glimmer Mists, or ColorBox Fluid Chalk ink pads). I love to browse in gift shops or flip through home decorating magazines for inspiration—sometimes a new color palette, layout of a magazine page, or the look of some textured fabrics will inspire an idea for a project. I also love looking online a various artist’s blogs and online magazines to see what other designers are creating.


What is the favorite tool you love to work with and why? My all-time favorite everyday tool is my X-acto pen knife, and I love using it for precise cutting, clean lines and details. Another favorite tool is the 3-D Flowers template. I love creating roses from different papers and adding them to my projects!


What are some of your favorite tips or tricks :  When I create a project, I always use a mat with a 1/4” grid. This makes it very easy to line up my card, page, matting, or embellishments to make sure the corners are even and all elements are perfectly placed. It’s also handy for aligning clear stamps on your acrylic block, especially borders. When selecting product for a project, choose your papers first. Then select embellishments and inks that repeat one or two of the colors in the papers.


What is your greatest accomplishment in terms of your work? Probably my Cardmaking book, Susan’s Journal of Paper Engineering Secrets. This book features card layouts, tips, and lots of card samples using paper-engineering techniques.


What excites you about the future with HOTP? I’m always excited about new product, and am happy to be involved in new product development at HOTP. I love watching a great idea become a wonderful new line of product.


List some of your favorite products?

My favorite product line is our new Artful Card Kits. Cherry On Top, Confetti Cake, Spun Sugar and Chocolate Dipped  I love the shapes and weight of the decorative die-cuts and also the beautiful papers. There are endless possibilities for creating cards with these kits. I love using satin ribbons, jute, and hemp cord with them for different looks.


My favorite new paper pack is the Sunshine & Shadows paper pack. I love the unexpected look of yellow complementing the black and gray–and the ribbons that match are exquisite!


One more product I think is a definite must-have–the Magicut Ribbon Cutter. It cuts ribbon and seals the edges so it doesn’t fray, and I think it’s wonderful. It makes 3 types of cuts: straight, angled, or V-shape. Well worth the money, and saves on ribbon also.



Thanks Susan, for sharing with us! And thanks for reading our blog

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Welcome to Paper Wishes’ Papercraft and Scrapbooking Vlog! Our card making and scrapbooking vlog is the place to visit for inspired project ideas, the latest craft techniques, and the inside scoop on all things Paper Wishes! Visit our card making and scrapbooking vlog to see the latest card designs and scrapbook layouts from the Paper Wishes Design Team, discover new paper craft tools and products, and to learn about upcoming events! Make sure to visit our card making and scrapbooking vlog often so you don’t miss a moment of crafting fun!