Creating a Focal Point

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Each card needs a focal point—it’s the part of the card that catches the recipient’s eye first.

The focal point is often an image or an embellishment, like a stamped sentiment, a silk flower, a Dazzles™ sticker or a greeting. It’s sometimes (but not always) the largest or brightest element on the card. The focal point can be placed in the center of the card, or off-set to one side.

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A card greeting is a great focal! Use the 1000 Card Quotes or the Card Greetings & Sentiments CD to find the perfect message for your card.

And while many focal points consist of one image or embellishment, you can also group an uneven number of smaller accents together to create a single focal. Choose 3, 5 or (if the items are small or you have a large card) 7—the uneven number is a graphic design element that works beautifully in card making. Group the items close together or even overlapping so they easily create a single unit. The items don’t have to be the same…you could combine a small tag with a silk flower and a brad.

A focal point can also be a technique, like a unique flap or closure, or a window cut in the card front. And sometimes a focal point isn’t even an element of the card, it’s the shape of the card itself!




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